Project: Watchers Rights Association
Client: Special Broadcasting Service
Roles: Creative & Design
Headed up by none other than Ted Lasso’s, Nick Mohammed a little extra help from some local comedians and TV personalities, they got to work campaigning for Aussies right to watch at work.
All comms directed Aussies to our digital headquarters.
There they could find our charter and principles, along with negotiating tactics, calendar pre-populaters, desk tents, membership cards, email signatures, teams backgrounds, watch party invitations, Linkedin templates and much much more.
We took our case directly to management on Linkedin and encouraged businesses to show their support for the cause.
We even had a hotline where you could get urgent advice from an association representative, along with testimonies throughout the tournament.
From the beginning we wanted the association to have an authentic grass roots feel, (like it really was a bunch of die hard football fans that could barely operate a computer, but were never going to let that stop them) so we printed, distressed and assembled all the assets by hand, before re-digitising.